Components: microsite, email blast, (take over) banner ad.

 

The Target Audience is people 21-35, who are active, like to be outdoors, and go on trips where this jacket is a necessity to survive.

 

Big Idea: The Nano Puff Jacket will help the target audience find the adventure it craves.

Microsite: People click on a specific jacket and it directs you to a page where it shows the jacket's qualities and entices you to see what adventure it has in store for you. If you continue on it shows you a planned trip where this type of jacket would be needed.

Tagline: Try on adventure.